Harden’s Message to Winners: Do Tell Your Good Stories
by Eric Sfiligoj
As the daughter of a peanut farmer, Krysta Harden, Chief Sustainability Officer for DuPont Crop Protection, understands the importance the Environmental Respect program has played in the lives of both the company and its recipients. “This program is an important part of what our company does — recognize good stewards,” said Harden, speaking at the 2017 Environmental Respect Award celebration week, held in Wilmington, DE, in mid-July. “The connection you winners have made as part of this program to our customers is invaluable.”
Recognizing those ag retailers from around the globe that have gone above-and-beyond when it comes to their environmental stewardship has taken on increased importance in today’s world, she said. “Right now, we have a disconnect with consumers across the globe about what agriculture does and stands for,” said Harden.
To combat this attitude, Harden encouraged Environmental Respect winners to share their stories with everyone they possibly could. “Talk about the good things you know farmers are doing in your areas of the world,” she said. “The consuming public needs to have more information about where their food comes from.
“I also encourage you to be leaders in your communities, especially in those that don’t fully understand what agriculture is all about and how it goes out of its way to protect the land and water around it,” she continued.
Toward the end of her talk, Harden was asked about the upcoming merger between DuPont Crop Protection and Dow, and what this might mean for the Environmental Respect program in general. “The ethics and commitment to stewardship will be stronger than it is now,” she reassured listeners. “Stewardship and sustainability will be a key focus for the new Dow/DuPont.”