2010 Ambassador Winner

Agroproductos Cardenas S.A. de C.V. - Mexico

Agroproductos Cardenas S.A. de C.V. only buys products from the patent holders, and thus does not accept the promotion and sale of generic products, says Ricardo Cárdenas Valdovinos, agricultural engineer. Valdovinos says that by insisting upon the use of original products, the company participates in the success of its clients and assures crop health.

“Our business has always been handled under the ethical values and of responsibility shared toward our clients,” says Valdovinos. “We are pioneers of the “Clean Field” campaign of collecting empty agrochemical containers, as well as the triple wash campaign.” The company has an emergency unit prepared for any eventuality; and firemen and civil protection are also aware of the content of Cardenas’ installations for any contingency.

“We should be very respectful to the environment, since we have to create an equilibrium with the land,” explains Valdovinos. “We should understand that the more we respect, take care of and harmonize with the environment, the more fruits we will be able to harvest.”