Castrolanda Agroindustrial Cooperative - Ventania, Paraná, Brazil
Employees of Castrolanda Agroindustrial Cooperative don’t have to venture outdoors much farther than the company’s doorstep to realize their roles in environmental stewardship. The company is based in Ventania, where rural tourism in the South Region of Brazil revolves around rivers, waterfalls, and farms.
“Cooperativa Castrolanda contributes to the development of the communities in which it operates and transforms the lives of thousands of people. Sustainable growth is Castrolanda’s responsibility,” Ândrea Toniolo Kubaski, the company’s Commercial Coordinator, says. “For Castrolanda, it is not possible to be sustainable as a cooperative if the properties of its producers are not sustainable.”
The cooperative focuses on three pillars: economic, social, and environmental and, in turn, carries out several socio-environmental actions annually, including the endomarketing campaign “Cooperar e Transformar,” which launched in 2017. These actions aim to encourage and support activities that focus on communities and the environment and strengthen the cooperative’s relationships with its members, employees, customers, and society.
“Through the generation of jobs and the consequent distribution of income, Castrolanda demonstrates to the communities in which it operates that agro is an opportunity to grow, reaching from operational profiles to management,” Toniolo Kubaski says. “At the national level it carries the message through the investments made in the industrialization and use of technologies disseminated through printed media, internet, and television, reaching the community in general and business environment.”
On the relationship between the marketing of agro-chemicals, respect for the environment, and the health of applicators, Toniolo Kubaski says the commercialization of pesticides must be conscious so that agriculture becomes sustainable.