Servicios Agropecuarios de la Costa S.A. (SACSA) - Navolato, Sinaloa, Mexico
Three issues — insecurity, jobs, and infrastructure — concern the customer base of SACSA in the Mexican state of Sinaloa, according to the ag retailer’s Administrative Manager, José Luis Gaxiola Godoy. What is the company doing in response?
“Year after year we seek to generate more employment opportunities that give solidarity to the families surrounding (us),” Gaxiola Godoy says. “We are convinced that the family is the strongest pillar in each person, and we seek to integrate them into our company with activities such as family gatherings (and) children’s day celebrations, and to participate in social responsibility activities.”
The majority of SACSA’s customers in and around Navolato are “people close to the field, who constantly monitor their crops,” Gaxiola Godoy says. The size of their farms ranges from 1 to 1,000 hectares. They grow white corn, yellow corn, sor-ghum, chickpea, beans, and soybeans.
“They hope that we can offer them more efficient products in the field and with lower prices,” Gaxiola Godoy says. “In turn, we keep them informed of new materials and expected returns from these. … The keys to our success consist of personalized technical assistance in the field and directly with the farmer; honesty when recommending products; and offering comprehensive services.”