2019 Brazil, Latin America, Ambassador Winner

Frisia Cooperativa Agroindustrial - Carambeí, State of Parana, Brazil

The Friesland Cooperative offers its members and collaborators of rural properties training and capacity building to improve both the management of the property, as well as the execution of the activities carried out on the farms.

Frísia Cooperativa Agroindustrial’s commitment to sustainable practice is motivated by a desire to support its community, cooperatives, and collaborators. The goal is to promote the preservation of the environment while demonstrating the company’s commitment to society and encouraging responsible production.

“We also see an opportunity to share sustainability experiences and innovations with companies from different countries, benefiting our members, collaborators, and the community, as well as being able to present and disseminate Frísia’s activities around the world,” says Nelson Adriano Rocha, Agronomist.

Friesland’s dedication to the concept can be found in its mission statement: “To be a reference in cooperation with excellence and sustainability.” In part, because of that dedication the company was named a regional winner of the Environmental Respect Awards.

Digital Agro shows the technological and sustainable innovations for the field.

“Considering our mission, it is an honor to be recognized for receiving that award,” Adriano Rocha says. “The feeling represents a realization from the theory into the practice.”
One way in which the company carries out that mission is by ensuring the next generation is familiar with sustainable concepts.

Located in Carambeí, Brazil, Frísia Cooperativa was started in 1925 and now has more than 1,000 employees. “The Frísia Cooperativa has great concern in raising the awareness of future generations about environmental, agricultural, and cooperative issues,” Adriano Rocha says. “Among the actions carried out by Frísia is Day C (Cooperate Day), where social and environmental responsibility actions are carried out, putting into practice cooperative values ​​and principles.”

Farmers receive training on topics such as management, nutrition, health, welfare and safety.

One of the actions was a special program in which school-aged children attended a presentation on sustainable societies through cooperation and participated in a scavenger hunt to reinforce learning. The larger community was also offered guidance on the proper disposal of waste and was able to exchange its waste for food.

The company also offers a Cooperative Women’s Program, the purpose of which is to provide cooperative training to raise awareness, prepare, and organize women to act in a committed and responsible manner in cooperative activities.

“Frísia Cooperativa empowers its employees and members to use the Lean Six Sigma philosophy in agribusiness,” Adriano Rocha says. That approach is implemented at rural properties in order to improve not just the levels of sustainability but also the profitability.

Using this approach, “Frísia properties have achieved better production environments, significantly reducing the environmental impact caused by the activity and offering our customers a more sustainable product,” Adriano Rocha says.